Social media marketing is a magnificent means for app developers to promote their app to a targeted audience. There are many good apps out there but they never get the spotlight and this is simply because of lack of promotion.
If users do not know about your apps then they can not download it, which means your hard work goes waste. Facebook is the best place to promote your app, and with this in mind, we show you some u7seful ways to promote your apps on Facebook.
Here are some tactics to ensure your Facebook ad creative catches the attention of your audience and encourage them to click on your ad:
Creating Effective Ad Images:
The image is the first thing a person sees when he/she is scrolling through the news feed. If your image is not high quality and captivating, people won’t stop scrolling to read it.
You have to follow some basic rules for creating Facebook App Install Ad images:
- We suggest image size 1200×628 px to avoid having parts of your image cut off or it looking stretched
- Images should not contain any sensitive issues like political, sexual content
- Images should not contain too much text
Here are some tips which will help you to create better Facebook images:
Tailor the images for your target audience:
Ask yourself and research the particular area your audience is really interested in. You should think about what would make them stop and pay attention after only seeing the image for a second.
Use an image style that suits your app:
You can get a good idea by looking at the app. Install ads in your own news feed, you will observe that different methods and image styles are used depending on the app’s category.
Remember these things:
- color schemes
- Use of text
- Whether the image feature app, screenshots, people, devices etc
Make it eye catching but don’t go too far:
Try to abandon bright colors because over-use of fleshy, bright colors can be bad things and it tells people that the image is part of an advertisement. A simple design and some graphics elements will be less harsh on the eye.
Closing The Deal With Great Ad Copy:
After you draw your target audience in with an extremely effective image, it’s up to your ad copy to encourage them to click on the ad and download the app. You can customize 2 blocks of text in Facebook app install Ads.
The headline must be short, the description should be placed below the image. The body text should be mainly used to describe the significant features of the app in more detail.
Create a killer Ad headline:
your headline should describe the important benefits of your app. When people are considering downloading an app, they want more information regarding the app, like what it will do for them or how it will make their life better?
When you create your headline you should focus on these essential things:
- The length should be 3-4 words max
- Try to avoid statements like “download now”
- Think about the exact phrases or words that people use in your headline
Sum It All Up In The Body Text:
Some points to remember when you write great copy for the body of your Facebook App Install Ads:
- Manage to keep it in 2-3 short sentences
- Explain to your audience how the app will benefit them
We are confident that these tactics will definitely help you in receiving more attention for your apps with the help of Facebook ads and encourage more people to click on your ads. It is a great way to target your audience and boost your app install.
more details on how a professionally trained team can benefit your business, feel free to write to us.