A responsive website means that the page works exceptionally well whether you access the site URL with a desktop browser or whether that you access that URL with a mobile browser or other device browsers. It is important to build a website that works across multiple platforms, for this, your website must be user-friendly.
When it comes to SEO, a responsive outline escalates the chances of a website succeeding in the Search Engine Results Pages (SERPs).
Some SEO benefits for responsive websites:
Google Loves Responsive:
Google recommends responsive websites and also this is the best way to target users. Responsive sites use one URL and one set of pages and files and make simple for Google for crawling and indexing content.
Eliminates Duplicate Content:
A responsive website means that content is only in one place on the internet. Duplicate content issues will come when you building a separate site for mobile or any other devices. Don’t worry mobile sites with similar content as the main site won’t be hit by Panda.
Stronger Link Building:
A responsive site must have a single URL for each page for mobile as well as the desktop version of a site. A responsive website will have the backlinks of your main site, even for competing for mobile visitors. There is no effect on PageRank, build a stronger backlink profile on both desktop and mobile search at the same time.
Reduce Bounce Rate:
If your website is placed good in the search result, and if doesn’t work properly for mobile, tablets and other devices that mean bounce rate will be a big problem. Mobile websites can suffer from high bounce rate if the content they offer is too dissimilar from the content offered on desktop site that means a website does not provide relevant content to visitors.
Improve Mobile Search Rankings:
The responsive design to a website will help you rank better in mobile as well as desktop. In a responsive website, you can build backlinks to a master site and provide the best user experience for their preferred device.
A user experience about your website is a big ranking factor and it makes sense that Google is encouraging developers to embrace responsive website design.
By keeping all these things in mind, we highly recommend considering responsive design if you looking to continued success with search marketing.
For more details on how a professionally trained team can benefit your business, feel free to write to us.