Local search rankings need a little more effort over and above our traditional and average SEO campaign. It is slightly different from the average SEO campaign, links and on-page SEO still hold a prominent place.
There is no any advanced formula for reaching the top position of any search engine. But there are some techniques you can do to improve the chance of success.
Here are some simple tips that help to improve local search rankings:
Optimize Google my business listing:
Google my business page is simply the most significant ranking factor.
You can easily optimize this by doing following things:
- Verify your account
- Claim your listings
- Ensure your details are up-to-date and avert these mistakes like incorrect category listings, wrong opening hours, erroneous opening hours
- Link to your website
- Upload high-quality business images
Simulate local search during keyword research:
Every good SEO campaign needs keyword research. And for this job, Google’s keyword planner is available when you need generic keyword ideas.
Here three things need to consider:
- Add the “near” parameter to their URL
- Use the “uule” parameter
- Use good software to target specific GPS coordinates
Clean up your NAP citation around the web:
A NAP citation, it means Name, Address, Phone. It is essential for improving local search rankings. You have to mention these details because with this people can find and contact you.
NAP citations are important for both local pack rankings and localized organic rankings.
Use competitor research to discover more backlinks opportunities:
It is one of the great ways to determine which domains are linking to your rival business. Use your favorite competitor tracking tools and discover link building opportunities.
Capitalize on easy link building opportunities:
Link building should be one of your top SEO priorities but unfortunately, building organic links takes time.
According to SEO experts, successful and efficient built links within the past 12 months are:
- Local business website (77%)
- Yelp and similar directories (80%)
- Local press (83%)
- Chambers of commerce (70%)
Forty-three percent of SEO’s interviewed used broken link building within the last 12 months & proved it is one of the simplest and efficient ways to new backlinks.
Structured data markup:
If you want your business to appear in the local knowledge than you need to use structured data markup. It also helps to increase visitors with a rich snippet that gives them information like your NAP and positive reviews.
You have to use different markup for different platforms. For Google search, you need to use schema and Open Graph for social media sites like Facebook, Google+ and LinkedIn.
Create and execute reputation management strategy:
It is significantly important, as this ensures that you are seen as a legitimate provider within your space.
One of the important things you have to do is collect positive feedbacks from your customers via Yelp and Google reviews. From there, you can use this information to your advantage.
Conclusively, you can surely improve your local search listings by implementing these tips and you will soon find yourself on the right path and helps website rises to the top of the search engines for all local keywords.
For more details on how a professionally trained team can benefit your business, feel free to write to us.